Happe Cafe

Capital One UK helps Londoners escape the daily Grind and get a boost of dopamine in their day

We know everyone is feeling the pinch at the moment, with spending on experiences one of the first things people are sacrificing.

Capital One UK wanted to create an experience that gave the public little escape from the post-summer blues and would fit alongside its new ‘One Good Thing’ brand campaign. That’s where the Happé Café comes in!

The Happé Café was Capital One UK’s newest pop-up activation designed to stimulate the senses and boost consumers' feel-good factor – for free.

The one-of-a-kind café opened its doors to the public on Thursday 1st - 2nd September 2022, just off Oxford Street in London, featuring a sensory menu of food, drink, and mood-boosting experiences to get those dopamine levels surging, when people needed it most.

Guests were treated to a variety of food and drink, spontaneous singing baristas, and roaming walk-by kindness and compliment-givers to trigger a rewarding dopamine rush. They also took advantage of “cute animal” video playlists and a bubble play zone where they were able to sit back on a deckchair whilst staring blissfully at a cascade of colourful, mesmerising bubbles.

For the ultimate happiness-inducing, pocket friendly experience, visitors even got to join in with a mini, energising laughing yoga session.

Every corner of Capital One UK’s Happé Café was designed to trigger joy, from the technicolour lighting design to the – most importantly - dopamine-inducing food and drinks menu that included; Double Dopamine Chocolate Chip Cookies, Golden Glow Smoothie and Happiness Hit Turmeric Lattes.

The Happé Café was a huge hit for everyone that attended, with more than 1000 people coming through the doors during the two days. It was great to see smiles all round and people enjoying a break from the hustle and bustle of daily life.