Senior Manager - Performance Marketing

Nottingham Trent House (95002), United Kingdom, Nottingham, Nottinghamshire

Senior Manager - Performance Marketing

About this role

We’re looking for an analytical and results-driven performance marketing leader with a proven track record of delivering significant growth through direct (primarily digital) marketing.

Acquisition growth through performance marketing is one of the biggest strategic initiatives for the organisation and we’re looking for an ambitious, proactive and data-led marketer to lead this team and drive a step change in effectiveness and growth.

You will have a deep understanding of the full performance media mix, with the ability to plan and execute strategies that deliver profitable growth. Commercially and analytically minded, you will be adept at balancing daily operational rigour with strategic initiatives in order to ensure continuous improvement. You will also be a seasoned communicator, well practiced at managing multiple stakeholders and empowering a team. You’ll be able to demonstrate how you have used all of these skills to drive significant growth through performance marketing.

In short, this is an exciting opportunity for anyone passionate about driving profitable business growth.

What you’ll do in this role:

• Reporting into the Head of Marketing, you will lead performance marketing for Capital One UK

• You and your team will be responsible for all performance marketing channels including, but not limited to, PPC (Google, Microsoft), SEO, display, paid social (Meta, TikTok, X etc.), VOD & direct mail

• You will act as the central point of contact for performance marketing strategy and results across the organisation, managing relationships with key stakeholders and proactively identifying opportunities to develop greater sophistication

• You will be responsible for all reporting around performance, explaining key marketing & credit metrics to stakeholders and should be very comfortable doing deep analysis into the numbers

• You will be responsible for identifying new areas of opportunity including new channels, targeting, bidding strategies and data usage

• You will foster a high performance culture in the performance marketing team, developing rhythms and rituals that ensure operational rigour and continuous experimentation at pace

• You’ll champion the adtech and attribution (potentially through MMM) agenda, clearly articulating to the business the value in investing and leveraging tools and data to deliver targeted and effective marketing

• You’ll partner with brand, research, design and business analyst teams to develop a core audience strategy, exploring/executing plans that improve acquisition through the use of 1st party data and audience insights

• You will need to ensure we have all the correct high performing agency partners; identifying gaps and onboarding new partners where needed, and manage these ongoing relationships

• You’ll manage our relationships with partners, such as Google and Microsoft, setting our agenda and leveraging joint business plans to full effect

What you’ll bring to the role:

• Significant experience in managing and growing an in-house performance marketing team in a high volume B2C business

• Seasoned  in meeting and surpassing ambitious business growth goals through performance marketing channels

• The ability to balance daily rigour with strategic direction, clearly articulating results and plans to all levels of the business

• Proven leadership skills, taking the lead of a function and fostering a high performance culture

• Experience managing and building relationships with key digital partners, including Google, Meta and Microsoft

• High level of analytical rigour, with the ability to dive deep into analysis to really understand performance throughout the funnel

• A great communicator with honed influencing skills

• Be able to coordinate and prioritise a number of tasks across the team at the same time.

• Financial services or other similar industry experience is preferred and experience in credit and lending is highly sought after

Where and how you'll work

This is a permanent position based in either our Nottingham or London offices.  

We have a hybrid working model which gives you flexibility to work from our offices and from home. 

We’re big on collaboration and connection, so you’ll be based in our Nottingham or London office 3 days a week on Tuesdays, Wednesdays and Thursdays.

Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you.

What’s in it for you

• Bring us all this - and you’ll be well rewarded with a role contributing to the roadmap of an organisation committed to transformation

• We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)

• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave

• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages.

We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few:

• REACH – Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies

• OutFront – to provide LGBTQ+ support for all associates

• Mind Your Mind – signposting support and promoting positive mental wellbeing for all

• Women in Tech – promoting an inclusive environment in tech

• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry

Capital One is committed to diversity in the workplace.

If you require a reasonable adjustment, please contact ukrecruitment@capitalone.com  All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.

Who We Are

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.