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Read Licheng’s Story

(Strategy Analyst Graduate)


Written by: Licheng

Joined the Strategy Analyst Graduate programme in 2016. Studied Engineering at Nottingham University.

There were several things that attracted me to Capital One – the opportunity to get involved in data-driven decision making, the flexible working hours and the fact that I’d get to live and work in Nottingham.

I joined the Marketing and Acquisition team in November 2016, looking after the Direct Mail channel. I’ve been promoted three times since I joined and am now a Senior Manager. My biggest highlight so far was when I was part of a project that involved switching our third-party data supplier. The project led to a 500% increase in new business via the Direct Mail channel.

The response model I built determined who would be mailed and when. I’ve been really impressed by how much senior stakeholders value your ideas and analysis. I feel proud that my idea went to market and offered our customers a frictionless application journey without impacting their credit score.

Before joining Capital One I was completely new to the finance industry which has made it challenging. But I’ve received loads of support from my team. If I have any questions, they’re always more than happy to answer them and point me in the right direction.

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